Branding & Brand Identity · 2026

Players Finders Brand Identity

Develop a sharp sports-tech identity for a football scouting and player discovery platform.

ClientPlayers Finders
Year2026
RoleBrand & UI Designer
TrackBranding & Brand Identity
Players Finders Brand Identity hero image
Services
Branding & Brand Identity
Brief

Develop a sharp sports-tech identity for a football scouting and player discovery platform.

Problem

The identity needed to feel athletic and digital without relying on overused football symbols or generic sports clichés.

Way of Thinking

I treated the identity like a performance system: focused geometry, scouting logic, speed, and app-ready simplicity.

Solution

A precision-built visual identity with logo construction, app-icon logic, and strong applications for digital use.

Steps of creating

From direction to final delivery.

01

Research the client, audience, and visual context.

02

Define the visual direction and brand personality.

03

Explore logo routes, layout systems, and application ideas.

04

Refine the strongest route across colors, typography, and usage.

05

Prepare final visuals and presentation-ready applications.

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